If you only reach out to two or five people a day, the traffic numbers won’t measure up to much. Of course, for this to work, you have to send emails often. There’s no paying for ads with this method, which makes it especially useful for small businesses or startups on a budget. You get more traffic to your site and the lead gets the information they want. They can click it and learn about you right away. It can also be prefixed with a call to action such as ‘Visit Us’. Instead of them having to search for your company, your website link is right there in front of them mentioned in your signature template. This often starts by looking up your company. Before they decide whether to respond to the email or send it to the trash, they’ll do some research on you. They liked your email, but they’re not sure if they’re interested yet. They even scroll through all the way to the bottom. You’re reaching out to a lead or customer for the first time via email.
In the last section, we touched on one simple way good business email signatures can boost your email marketing success: by giving your site free traffic. There are many ways this happens, and we’ll explain them all now. Now that you know a little more about email signature examples, you may wonder how they can further your email marketing goals. Why Are Email Signatures Important for Successful Email Marketing?
Read also: How to Define a Successful Cold Email Strategy? These may cover regulatory or regional legal requirements, employer’s liability, negligent misstatements, computer virus transmission liability, breach of confidentiality, and more. The above email signature examples should also include disclaimers. If your company has a presence across several social media platforms, include buttons for each of them.ĭouble-check all the links work before you send your emails to customers and leads. The same applies to social media channels. We’ll talk more about this later, but this is one key way to earn effortless traffic to your website. Company Websiteĭon’t forget to link to your company website in your email signatures. If you use EngageBay for your email marketing, you can personalize emails for plenty of aspects and automatically add the correct reply-to email address. However, if you use Microsoft Outlook as your email provider, then recipients don’t know your email address.īy including your email address in the email signature, the lead or customer can click that and write you back quickly.
You can add your email address as a hyperlink, but it can be a bit redundant. Contact InformationĪfter that, you want to add your contact information which includes your phone number. If you’re a salesperson or a marketer, make sure the reader knows it.
Your job title should also appear in your free email signature. A professional email signature will include the name of the company because it builds brand awareness. It’s important that there isn’t any ambiguity regarding the business you represent. When you write a sales email, you’re selling on behalf of the company. It looks professional and clean and humanizes your business, as well. You do introduce yourself in the email, but it’s important to add your name when you’re signing off, as well. Let’s look at the elements included in more detail.